Typically refers to key brand elements such as the logo, colour scheme, typography, and other design components that makes a brand stand out from competitors, and recognisable to consumers.

A set of advertisements that work together to promote a product or service. An ad campaign is designed around a specific and unique theme to create brand awareness about the company’s product or service. Marketers use advertising campaigns to reach their potential customers.

The look and feel of a mobile application. This includes all of the visual elements and interactive elements that impact how the app functions. Mobile app design combines two concepts—UI and UX. The user interface (UI) encompasses the app’s look and feel.

The process of creating and planning content that is accessible, useful and effective in attracting and engaging your audience. Great content can educate the audience and provide value.

Artificial intelligence (AI) uses software development, programming, data science and data engineering to create.

The activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

 A devised plan that clarifies your goals and helps you put the right technology and processes in place to achieve these goals.

The process of evaluating the viability of a new service or product through research conducted directly with potential customers.

Using math, statistics, and machine learning to find meaningful patterns in data. Data analytics involves sifting through massive data sets to discover, interpret, and share new insights and knowledge.

The art and science of getting pages to rank higher in search engines. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

The ability to come up with unique, original solutions. Also known as creative problem-solving, creative thinking is a valuable and marketable soft skill in a wide variety of concepts.

The practice of composing and arranging the visual elements of a project. Designing layouts which which exemplify form and function.

The process of planning, conceptualising, and implementing the plan for designing a website in a way that is functional and offers a good user experience. User experience is central to the web designing process. Websites have an array of elements presented in ways that make them easy to navigate.